At Wired they highlight the work of Genevieve Bell and her studies of how society reacts to new technology:

Why We Freak Out About Some Technologies but Not Others [Wired]

First, it has to change our relationship to time. Then it has to change our relationship to space. And, crucially, it has to change our relationship to one another. Individually, each of these transformations can be unsettling, but if you hit all three? Panic!